« Hype about Emissions and Climate | Main | 30th Starz Denver Film Festival "Goes Green" »


The Conservation Fund today announced Plan-It Green, a new campaign through which American Express Cardmembers can help protect the places we love to visit. Through the end of November, American Express will make a donation to the Conservation Fund for every online booking made with an American Express Card at any of ten participating travel merchant partners: Delta Air Lines, Doubletree®, Hampton Inn®, Hilton®, Hilton Garden Inn®, Fairmont Hotels & Resorts, The Leading Hotels of the World, Ltd., Hotel Indigo®, Avis Rent a Car and Budget Rent a Car. With Plan-It Green up to $300,000 will be generated for the Fund’s land and water conservation efforts.

America’s natural landscapes, scenic waterways and diverse wildlife attract visitors from all over the world. But these special places are threatened. Every year, America loses more than 2 million acres of open space. Since 1985, the Conservation Fund has worked to permanently protect lands that offer wildlife habitat, community greenspace and recreational or historic value. What’s more, 97 cents of every dollar donated to the Fund goes directly into the ground, for land protection projects. That means every transaction that takes place as a part of the Plan-It Green program can make a difference.

For more than a decade American Express has supported historic preservation initiatives. With Plan-It Green, the company continues this effort and supports the living legacy of the American landscape—from the wild lands to the battlefield sites that the Fund seeks to protect.

“We applaud American Express and the participating travel merchant partners for their commitment to protecting America’s land and water legacy, and for providing this special opportunity,” said The Conservation Fund’s president and CEO Larry Selzer.

“American Express is proud to join with the Conservation Fund, our Cardmembers, and our Merchant partners in the effort to support land and water conservation through Plan-It Green,” said Andrea Gellert, vice president, travel industry development, American Express Merchant Services.

For additional information, visit: www.amexnetwork.com/travelgreen.

The Conservation Fund is the nation's foremost environmental nonprofit dedicated to protecting America's land and water legacy for current and future generations. Seeking innovative conservation solutions for the 21st century, the Fund works to integrate economic and environmental goals. Since its founding in 1985, the Fund has helped its partners safeguard wildlife habitat, working landscapes, community "greenspace," and historic sites totaling nearly 6 million acres. With 1% fund raising costs and 97% program allocation, The Conservation Fund is recognized as one of the nation's top-rated environmental nonprofits by both the American Institute of Philanthropy and Charity Navigator.

Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850.

Terms and Conditions: Donation will be made for all online bookings and reservations made between October 22 and November 30, 2007 on participating merchant websites. $.25 per booking or reservation will be made up to a total program maximum of $300,000. Donation will be made to The Conservation Fund in support of environmental preservation initiatives. Purchases are not tax-deductible for American Express Cardmembers.