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Trek Travel® Launches its First Adventure for a Cause: Million-Dollar Ride Africa

World Bicycle Relief, World Vision and Trek Travel have announced a $1,000,000 fundraising event in Zambia and South Africa. Cycling legend Johan Bruyneel and World Bicycle Relief president F.K. Day will lead a small group of influential and committed individuals to raise awareness of and provide solutions to the problems of mobility in rural Africa.

“This is an incredible opportunity to experience first-hand how something as simple as a bicycle can have a profound affect on addressing the needs of the poor,” said F.K. Day, who in addition to leading World Bicycle Relief is also executive vice president of SRAM Corporation.
Adds Tania Worgull, president of Trek Travel, “We are very excited and proud to work with World Bicycle Relief. It is a great organization that is making an incredible impact using the power of the bicycle.”

Trip Details
Beginning on October 30, 2009, the 12-day trip will start in Zambia, where participants will see the liberating power of providing new, purpose-built bicycles as a solution to poverty and securing a future. Participants will help build bicycles before meeting community volunteer HIV/AIDS caregivers, student recipients and microfinance loan clients in order to understand personally how bicycles can help alleviate the daily realities of living in poverty.
Afterward, the group will travel to South Africa and join Trek Travel for an unforgettable bicycle adventure in the company of cycling legend Johan Bruyneel. Bruyneel is the mastermind behind nine of the last eleven Tour de France wins, including seven in a row by Lance Armstrong. The Trek Travel bicycle vacation includes daily rides from 20 to 60 miles that wind through the Cape Winelands, ending on the Atlantic coast just south of Cape Town. Participants will have the opportunity to enjoy a safari, cultural tour and wine tasting during the trip.

Million Dollar Impact
Through a significant financial contribution by participants, trip organizers hope to place thousands of bicycles into the hands of deserving people as enduring solutions to poverty. The trip itself costs $8,975 per person ($1,300 single occupancy supplement) with a suggested donation of $100,000.

Says Day, “The Million Dollar Ride Africa has the potential to make a life-altering impact on rural African communities, and it is sure to be the experience of a lifetime for its participants, who will personally see the power of bicycles and of people determined to pedal themselves to a brighter future.”

For more information about Million Dollar Ride Africa, visit: http://www.trektravel.com/World-Bicycle-Relief-Africa.cfm.

About Trek Travel:
Trek Travel began in 2002 as a subsidiary of Trek Bicycles, offering cycling vacations across North America and Europe. Currently, Trek Travel offers trips around the globe, including luxury destinations and top cycling races. Emphasizing flexibility, Trek Travel has a cycling vacation for any level of rider. Born from industry leader Trek Bikes’ 30 years of experience, Trek Travel’s focus is on providing exceptionally personalized vacation experiences to every guest. Top-of-the-line Trek bikes, highly trained world class guides, and unique local connections set Trek Travel apart.

About World Bicycle Relief:
World Bicycle Relief is dedicated to providing access to independence and livelihood through The Power of Bicycles®. Simple sustainable mobility is an essential element in disaster assistance and poverty relief, and bicycles empower individuals, their families, and their communities. More information is available at www.worldbicyclerelief.org.